Practical Exercise
Step 1 – Identify an Assumption
Write down one belief you have about:
Your users
Their problem
How they behave
What they are willing to pay for
Step 2 – Design a Fast Test
Ask yourself:
Can I test this with a conversation?
A mockup?
A landing page?
A manual process?
Step 3 – Define the Learning Goal
What would prove this assumption wrong?
What signal tells me to pivot, pause, or proceed?
Step 4 – Capture It
In your notes or worksheet, write:
The assumption
The test
The expected signal
What you’ll do based on the outcome