From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	6 hours 45 minutes
Members	4

Basic Business Marketing markkët

Storytelling prompts to get started

A strong brand starts with a great story

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Why Your Online Presence Matters

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Storytelling prompts to get started

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A strong brand starts with a great story

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Intro

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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

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Module 1: Brand Foundations

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Finding your voice

How to create simple, engaging explanations

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Practical Tools: Logos, Images & Color

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Start exploring visual and storytelling elements, lightly and intentionally

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Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

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Module 2: Website Basics

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Using Markkët CMS To Publish a Website

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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

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Practical Guide: Pages, Content & Structure

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Practical checklist for structuring your website

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Storytelling & Exercises: Drafting Your Website Content

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Use this article to sketch the basic building blocks of your website

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Module 3: Engagement, Trust & First Conversions

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Using Markkët CMS to Enable Engagement

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Patterns that apply to any CMS or platform.

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Reflection: Making it Sustainable?

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Long term goals and sustainability over frantic growth

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Practical Guide: Engagement Tools That Don’t Feel Salesy

Engagement doesn't mean pressure

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Module 4: Customer Relationships and Operations

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Reflection: Design for the Business You’re Becoming

You don’t need to jump to enterprise systems, but you should design with intention

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Designed Operations: From Scrappy to Scalable

Operations are also a design choice

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Exercise: Where Does Your Product Belong Right Now?

Where can you start today

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Module 5: Payments, Trust & Operations

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Reflection: What Level of Structure Does Your Business Need?

Align your operations with your goals

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Practical Checklist: Receiving Payments

Open your site, store, or checkout flow and walk through this checklist honestly

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Trust Signals, Legitimacy, and Operational Clarity

Trust isn’t built with design alone. It’s built with clarity

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Module 6: Launch Before Is Perfect

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Reflection: What’s the Smallest Launch Can Do?

What’s left isn’t knowledge

It’s movement

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Feedback Loops That Don’t Break You

Design healthy feedback loops, and listen selectively

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Iteration Beats Polish

Polish feels like productivity, Iteration is productivity

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Module 7: Conclusions

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Reflection: Closing Thoughts & Next Steps

This final section is here to help you orient yourself, not to tell you what to do, but to help you decide what makes sense for you right now

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher