Skip to Content
Home └From Idea to Online Store └Practical Tools: Logos, Images & Color

From Idea to Online Store

Last update: 12/26/2025

Completed

Practical Tools: Logos, Images & Color

Prev
Start this Course
Next
Fullscreen Share
tools design

Once you have clarity, you can start exploring visual elements, lightly and intentionally

It can help you start finding direction

On this article we share a few ideas and tools that we hope you find helpful


Logos: Keep It Simple


Early-stage logos work best when they are:

  • Simple

  • Legible

  • Flexible

Places to explore inspiration or create basics:

  • Logo galleries for reference

  • Font catalogues


Consider a simple wordmark using clean fonts as a placeholder

Experiment with different color combinations, prioritizing contrast and legibility


There are 4 main types of fonts


  • Serif fonts
  • Sans-serif fonts
  • Script fonts
  • Handwritten fonts

While there seems to be an infinite list of fonts, most of them belong to one of these based on some key elements, and each evoke a particular idea based on their common usage

Serif fonts have small, delicate strokes, known as serifs, at the end of lines. They have a classic appearance as they have been commonly used in print for their legibility. Popular in brands that want to look classy or luxurious 




Sans-serif fonts seem simpler and minimalistic. Very common in web interfaces, and startup logos




Script fonts are inspired by traditional cursive, popular in logos for lifestyle brands




Handwritten fonts mimic modern, casual handwriting. They feel more playful, common in logos for artisan brands, personal blogs 



Images & Visuals


Use images that feel aligned with your values and audience. Ensure you have the correct right and use the proper attribution 

Good sources for royalty-free images:

  • Stock photo libraries with natural, human-focused imagery

    • Unsplash 

    • Pexels

    • Adobe stock

  • Illustration libraries for simple graphics

  • Your own photos

  • Scans from books in the library

  • Magazine cutouts


Color: Direction & Harmony


A full palette might evolve over time and absorb new colors, focus on having high contrast. Pick a combination from a catalogue or develop your own with color theory 

Start with:

  • A favorite color 

  • One neutral (light or dark)

  • One accent

Adobe has great color wheels, relied on by most of my friends


Consistency & Originality


Adding patterns to your designs provides consistency, which can be preferable to originality

It might feel clever to use a variety of disjointed colors, but it likely fails to convey a particular brand

Consider using the same:

  • Tone

  • Colors

  • Language

  • Layout patterns

This develops into your brand. Consistency makes it so that you would recognize anything associated with Coca-Cola by including a mere color or a particular shape outline


Mark This Module Complete When…


  • You feel like your brand can be described in simple sentences

  • You understand who you’re building for

  • You have a rough visual direction (not a final design)



Start exploring visual and storytelling elements, lightly and intentionally


Rating
0 0

Commenting is not enabled on this course.