In the previous modules, you defined your Value Proposition and identified your Customer Segments. Now it’s time to consider how your customers actually interact with your business. Channels are the pathways through which your product or service reaches customers and delivers value
Questions to Answer
What channels will each customer segment use to discover your product?
How will customers purchase or receive your product?
How will you support them after the sale?
Are there partnerships or platforms that could help you reach more customers?