From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsable	David Silva [xCTO]
Última actualización	27/12/2025
Tiempo de finalización	6 horas 45 minutos
Miembros	4

Básico Business Marketing markkët

Why Your Online Presence Matters

Ver todo

Storytelling prompts to get started

Vista previa

A strong brand starts with a great story

storytelling branding

00:20

1 0

Intro

Vista previa

This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

intro

00:05

0 0

Module 1: Brand Foundations

Ver todo

Finding your voice

How to create simple, engaging explanations

intro storytelling

00:10

0 0

Practical Tools: Logos, Images & Color

Vista previa

Start exploring visual and storytelling elements, lightly and intentionally

tools design

01:00

0 0

Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

storytelling branding

00:20

0 0

Module 2: Website Basics

Ver todo

Using Markkët CMS To Publish a Website

Vista previa

A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

tools web

00:30

0 0

Practical Guide: Pages, Content & Structure

Vista previa

Practical checklist for structuring your website

resources web

00:20

0 0

Storytelling & Exercises: Drafting Your Website Content

Vista previa

Use this article to sketch the basic building blocks of your website

storytelling web

00:30

0 0

Module 3: Engagement, Trust & First Conversions

Ver todo

Using Markkët CMS to Enable Engagement

Vista previa

Patterns that apply to any CMS or platform.

resources web

00:15

0 0

Reflection: Making it Sustainable?

Vista previa

Long term goals and sustainability over frantic growth

storytelling

00:15

0 0

Practical Guide: Engagement Tools That Don’t Feel Salesy

Engagement doesn't mean pressure

customers revenue

00:00

0 0

Module 4: Customer Relationships and Operations

Ver todo

Reflection: Design for the Business You’re Becoming

You don’t need to jump to enterprise systems, but you should design with intention

storytelling revenue

00:10

0 0

Designed Operations: From Scrappy to Scalable

Operations are also a design choice

web operations

00:10

0 0

Exercise: Where Does Your Product Belong Right Now?

Where can you start today

storytelling

00:10

0 0

Module 5: Payments, Trust & Operations

Ver todo

Reflection: What Level of Structure Does Your Business Need?

Align your operations with your goals

reflection

00:10

0 0

Practical Checklist: Receiving Payments

Open your site, store, or checkout flow and walk through this checklist honestly

revenue checklist

00:10

0 0

Trust Signals, Legitimacy, and Operational Clarity

Trust isn’t built with design alone. It’s built with clarity

intro

00:10

0 0

Module 6: Launch Before Is Perfect

Ver todo

Reflection: What’s the Smallest Launch Can Do?

What’s left isn’t knowledge

It’s movement

00:20

0 0

Feedback Loops That Don’t Break You

Design healthy feedback loops, and listen selectively

resources

00:10

0 0

Iteration Beats Polish

Polish feels like productivity, Iteration is productivity

storytelling

00:05

0 0

Module 7: Conclusions

Ver todo

Reflection: Closing Thoughts & Next Steps

This final section is here to help you orient yourself, not to tell you what to do, but to help you decide what makes sense for you right now

resources reflection

00:10

0 0

A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher