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From Idea to Online Store

From Idea to Online Store


Building Your Digital Presence
A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path
Responsable David Silva [xCTO]
Última actualización 27/12/2025
Tiempo de finalización 5 horas 5 minutos
Miembros 2
Básico Business Marketing markkët
Why Your Online Presence Matters
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Storytelling prompts to get started
Storytelling prompts to get started
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A strong brand starts with a great story
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Intro
Intro
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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

Module 1: Brand Foundations
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From Idea to Online Store
Finding your voice

How to create simple, engaging explanations

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From Idea to Online Store
Brand Foundations: Clarity Before Design
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From Idea to Online Store
Storytelling & Reflection: Defining Your Brand
A brand is a promise. a good brand is a promise kept
Module 2: Website Basics
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Website as a Home Base
Website as a Home Base
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A flexible format to create a hub for your brand
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Using Markkët CMS To Publish a Website
Using Markkët CMS To Publish a Website
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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website



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Practical Guide: Pages, Content & Structure
Practical Guide: Pages, Content & Structure
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Practical checklist for structuring your website
Module 3: Engagement, Trust & First Conversions
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From Idea to Online Store
Storytelling Exercise: Designing the First Meaningful Action
decide what you’re really inviting people to do when they land on your site
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From Idea to Online Store
How People Actually Engage Online

Trust is built through consistency, not persuasion

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From Idea to Online Store
Practical Guide: Engagement Tools That Don’t Feel Salesy
Engagement doesn't mean pressure
Module 4: Customer Relationships and Operations
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From Idea to Online Store
Exercise: Where Does Your Product Belong Right Now?
Where can you start today
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From Idea to Online Store
Designed Operations: From Scrappy to Scalable
Operations are also a design choice
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From Idea to Online Store
Introduction, Relationships Are a Design Choice

Customer relationships don’t just “happen", they are designed, intentionally or not


A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher