A cohesive story keeps your readers engaged longer, and instill a better brand perception. The medium itself allows for directing your audience like no other format. Being intentional about the pages you post, their titles, brief descriptions and call to action links can be done in a simple, fun way whether you consider yourself a writer or not

We start drafting our websites with words, not code. There's no particular tool better for this exercise, folks who are more visually inclined start their draft in notebooks, procreate, Figma, using squares and placeholders to visualize the journey; others pick a notebook, or computer word processor and start typing the content to the vital pages

In a future article we'll go deeper into the language of the web, which will help determine the specific content in different sections, in today's lesson is better to continue drafting a general idea. Your brand evolves this guidelines, and tone that will be informed by this exercises

Exercise 1: The 30-Second Explanation

Imagine someone lands on your homepage, in 30 seconds, would they be able to answer:

• What is this?

• Who is it for?

• Why does it matter?

• Is this legit?

Write a short paragraph that explains your project as clearly as possible

Exercise 2: Your About Page

Your About page doesn’t need your full history

Focus on:

• Why are you doing this

• Who are you doing it for

• What makes you special

Write a few sentences in plain language

Exercise 3: What Should People Do Next?

Decide on one or two primary actions:

• Contact you

• Book a call

• Buy something

• Join a mailing list

• Read more

Too many options cause hesitation

Exercise 4: Trust Signals

What helps people feel comfortable?

• Clear contact info

• Location or background

• Real photos or names

• Clear pricing or expectations

List what you can realistically include now

Optional Community Prompt

In the comments and forum, we invite you to share:

• One sentence from your homepage draft

• One question you’re unsure about

Feedback at this stage is often very helpful

"No matter how big the idea, or how vast the project, everything starts the same way, with one small moment"

- Shakira