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Why Your Online Presence Matters
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Module 1: Brand Foundations
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Brand Foundations: Clarity Before Design
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Storytelling & Reflection: Defining Your Brand
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Finding your voice
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Module 2: Website Basics
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Module 3: Engagement, Trust & First Conversions
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How People Actually Engage Online
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Storytelling Exercise: Designing the First Meaningful Action
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Practical Guide: Engagement Tools That Don’t Feel Salesy
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