-
Why Your Online Presence Matters
-
Module 1: Brand Foundations
-
Brand Foundations: Clarity Before Design
-
Storytelling & Reflection: Defining Your Brand
-
Finding your voice
-
-
Module 2: Website Basics
-
Module 3: Engagement, Trust & First Conversions
-
How People Actually Engage Online
-
Storytelling Exercise: Designing the First Meaningful Action
-
Practical Guide: Engagement Tools That Don’t Feel Salesy
-
-
Module 4: Customer Relationships and Operations
-
Introduction, Relationships Are a Design Choice
-
Why Communities Matter
-
Exercise: Where Does Your Product Belong Right Now?
-
Designed Operations: From Scrappy to Scalable
-
Reflection: Design for the Business You’re Becoming
-
-
Module 5: Payments, Trust & Operations
-
Getting Paid: Payments, Trust, and What Happens Next
-
Trust Signals, Legitimacy, and Operational Clarity
-
Practical Checklist: Receiving Payments
-
Reflection: What Level of Structure Does Your Business Need?
-
-
Module 6: Launch Before Is Perfect
-
Soft Launches Are Real Launches
-
Iteration Beats Polish
-
Feedback Loops That Don’t Break You
-