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Practical Exercise


Step 1 – Identify an Assumption

Write down one belief you have about:

  • Your users

  • Their problem

  • How they behave

  • What they are willing to pay for


Step 2 – Design a Fast Test

Ask yourself:

  • Can I test this with a conversation?

  • A mockup?

  • A landing page?

  • A manual process?


Step 3 – Define the Learning Goal

  • What would prove this assumption wrong?

  • What signal tells me to pivot, pause, or proceed?


Step 4 – Capture It

In your notes or worksheet, write:

  1. The assumption

  2. The test

  3. The expected signal

  4. What you’ll do based on the outcome

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Community Prompt

Share one assumption you’re testing and how you plan to test it without building the full product.

One assumption I had was that if I created something meaningful and announced it, people would naturally show up to events or engage with the project. I later learned that discovery, trust, reminders, and social proof are just as important as the idea itself, and that turnout needs to be tested and designed, not assumed


Specially in a city like San Francisco and New York where we have operated, and there are so many distractions and potential events every night is hard to rely on even friends to show up consistently

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