From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsable	David Silva [xCTO]
Última actualización	27/12/2025
Tiempo de finalización	4 horas 35 minutos
Miembros	2

Básico Business Marketing markkët

Storytelling prompts to get started

A strong brand starts with a great story

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Why Your Online Presence Matters

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Intro

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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

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Storytelling prompts to get started

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A strong brand starts with a great story

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Module 1: Brand Foundations

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Finding your voice

How to create simple, engaging explanations

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Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

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Practical Tools: Logos, Images & Color

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Start exploring visual and storytelling elements, lightly and intentionally

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Module 2: Website Basics

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Storytelling & Exercises: Drafting Your Website Content

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Use this article to sketch the basic building blocks of your website

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Website as a Home Base

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A flexible format to create a hub for your brand

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Using Markkët CMS To Publish a Website

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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

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Module 3: Engagement, Trust & First Conversions

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Storytelling Exercise: Designing the First Meaningful Action

decide what you’re really inviting people to do when they land on your site

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How People Actually Engage Online

Trust is built through consistency, not persuasion

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Practical Guide: Engagement Tools That Don’t Feel Salesy

Engagement doesn't mean pressure

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Module 4: Customer Relationships and Operations

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Introduction, Relationships Are a Design Choice

Customer relationships don’t just “happen", they are designed, intentionally or not

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher