An online presence is not just a website, a logo, or skeets

It’s where people decide whether to trust you

For creators, small businesses, nonprofits, and early-stage startups, your online presence often becomes:

• Your public relations agent

• Your first impression

• Your sales pitch

• Your documentation

• Your credibility

• Your storefront

• Your customer support

And it usually speaks before you do

The good news is that your online presence does not need to be perfect, expensive, or complex to be effective. It needs to be:

• Sincere

• Easy to understand

• Easy to interact with

• Approachable

This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management and launching many web platforms for friends and customers

Website

A basic website that offers a window into your brand may include:

• A homepage or simple landing page

• Images and colors that match your vibe

• A store and product pages

• A blog or storytelling section

• Contact information and online forms

Regardless of the tools you, you likely want people to:

1. Understand what you do

2. Trust you

3. Be able to get in touch

Constantly Evolving

A good simple reliable website for a static storefront can remain the same way without losing value for a long time, but most of our ideas are usually evolving and the website should be able to adapt at the same speed

Is important to have tools that allow you for that flexibility, to list new products, send announcements, produce a newsletter, or the specific goals that you're considering

Its evolution follows the way that your ideas change, your services grow, your audience is more clear or new technology becomes available. A stale website can present cybersecurity risks, or become very difficult to upgrade if the gap between its technology and present one grows too large

That’s why this course is designed to be revisited, that same way we might improve our articles, or you can gain new clarity

What This Course Will (and Won’t) Do

This course will help you:

• Think clearly about what you’re building

• Make informed decisions

• Avoid common traps and overbuilding

• Move forward without waiting for perfection

This course won’t:

• Force you into one platform

• Push trends or hacks

• Turn you into a designer or developer

The goal is confidence and momentum

Markkët

We use markkët and a small set of particular tools in examples and screenshots. Expect to read about Stripe, Sendgrid, DNS, Wordpress, Github as well 

These are tools we're very familiar with, in most cases we have friends working there and trust their support team, they offer good interoperability and are compatible with each other