We’ll use Markkët as an example, because it’s simple and free, but these patterns apply to any CMS or platform

Additionally, while we're talking about websites here, many creators rely solely on their social media presence, if you're considering that route, this advice applies as well. In Instagram for example you can add links to external contact forms, clear slogans, and use your grid to share visual elements and quotes

Engagement Patterns Are Universal

Most Content Management platforms let you:

• Create pages

• Publish content

• Collect messages

• Enable comments

• Link products or events

Once you understand the pattern, the tool becomes secondarys

Many people juggle multiple tools and use plugins to try and keep them in sync, choosing a powerful tool early on can streamline your operations

Examples Using Markkët

Adding a Contact Page

In the dashboard create a page and set the slug as contact

In the content area, add some sentences and images to encourage users to reach out

• Simple page

• Clear purpose

• One promise about response time

Embedding a Newsletter Signup

In the dashboard create a page and set the slug as newsletter

The page will render with a special input where visitors can share their email with you

• Place it where it makes sense

• Explain why someone should subscribe

• Don’t over-promise frequency

Linking Events or Products

When creating events is possible to share virtual or AFK events, you can still manage the registrations and payments in a third party

• Events → shared moments

• Products → value exchange

Both are valid forms of engagement

Learn Once, Use Everywhere

If you can:

• Add a page

• Add a form

• Publish content

• Enable interaction

You can do this on:

• Markkët

• Odoo

• WordPress

• Webflow

• Shopify

The skills transfer

Reflection

1. Which engagement tools do you already know how to use?

2. Which ones feel intimidating but interesting?

3. What would you like to experiment with first?

 If you think good marketing is expensive, try bad marketing

Manuela Villegas