Structure to Ideas

Up to this point, you’ve been working on:

• Voice and tone

• Messaging and clarity

• What you want people to understand about your project

Is time to go from napkin squiggles to functional links

To make this concrete, we’ll use Markkët as an example, but everything in this article applies to any CMS or website builder

Markkët is:

• Free to use with a generous tier

• Simple to get started

• Designed for creators, communities, and small teams

• Grows with your business

Following this guide using Markkët, you can finish this module with:

• A simple functional website

• Published content

• A structure ready to generate revenue

What Is a CMS (Really)?

A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

Most of them work the same way:

• You create structured content

• The system displays it consistently

• You update content without touching code

• Index pages are updated with the most recent ones

• Extensions to send newsletters, analytics, operations

Getting Started with Markkët

1. Create a Markkët account

2. Log into the dashboard

3. Create a Store

4. Visit your blank homepage
   

Each content types is like a category container for information

https://markket.place/auth/magic

Core Content Types in Markkët

Pages

Use pages for:

• Home

• About

• Contact

• Mission / Values

Pages are usually:

• Timeless

• Foundational

• Linked in your main navigation

Tip: Start with just 3 - 5 pages

Articles (Blog / Updates)

Use articles to:

• Share updates

• Tell stories

• Document learnings

• Improve SEO over time

Articles are:

• Dated

• Easy to publish

• Great for consistency and discovery

You don’t need to post often, clarity matters more than frequency

Events

Events are useful for:

• Workshops

• Meetups

• Launches

• Online sessions

Even if events are occasional, having them structured helps:

• Build credibility

• Show activity

• Create future content

Past events can still live on your site

Products

Products can be:

• Physical goods

• Digital downloads

• Services

• Tickets

• Memberships

Markkët allows you to:

• Create product listings

• Connect payments

• Start experimenting with revenue early

A Note on SEO (Search Engine Optimization)

SEO sounds complicated, but the basics are simple:

Every page or article should have:

• A clear title

• A short description

• Meaningful text

Write for humans first

Search engines reward clarity

If your content clearly explains what you do, SEO usually follows

The Goal of This Exercise

By the end of this module, you should aim to have:

• At least one page published

• One piece of written content

• A basic structure you understand and control

This is not about perfection

It’s about momentum

Final Thought

Tools don’t build projects, people do

Markkët is one option

What matters is learning how to:

• Structure ideas

• Publish clearly

• Iterate in public

Once you understand this, any CMS will feel familiar

Content precedes design

- Jeffrey Zeldman

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