From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	6 hours 45 minutes
Members	4

Basic Business Marketing markkët

Storytelling prompts to get started

A strong brand starts with a great story

storytelling branding

Module 2: Website Basics

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Using Markkët CMS To Publish a Website

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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

tools web

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Practical Guide: Pages, Content & Structure

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Practical checklist for structuring your website

resources web

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Storytelling & Exercises: Drafting Your Website Content

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Use this article to sketch the basic building blocks of your website

storytelling web

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Module 3: Engagement, Trust & First Conversions

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Using Markkët CMS to Enable Engagement

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Patterns that apply to any CMS or platform.

resources web

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Module 4: Customer Relationships and Operations

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Designed Operations: From Scrappy to Scalable

Operations are also a design choice

web operations

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Module 6: Launch Before Is Perfect

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Soft Launches Are Real Launches

A soft launch it’s a deliberate strategy

storytelling revenue web

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher