From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	6 hours 45 minutes
Members	4

Basic Business Marketing markkët

Storytelling prompts to get started

A strong brand starts with a great story

storytelling branding

Why Your Online Presence Matters

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Storytelling prompts to get started

Preview

A strong brand starts with a great story

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Module 1: Brand Foundations

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Finding your voice

How to create simple, engaging explanations

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Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

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Module 2: Website Basics

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Storytelling & Exercises: Drafting Your Website Content

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Use this article to sketch the basic building blocks of your website

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Module 3: Engagement, Trust & First Conversions

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Reflection: Making it Sustainable?

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Long term goals and sustainability over frantic growth

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Storytelling Exercise: Designing the First Meaningful Action

decide what you’re really inviting people to do when they land on your site

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Module 4: Customer Relationships and Operations

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Reflection: Design for the Business You’re Becoming

You don’t need to jump to enterprise systems, but you should design with intention

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Exercise: Where Does Your Product Belong Right Now?

Where can you start today

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Why Communities Matter

Marketplaces help people buy. Communities help people trust

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Module 6: Launch Before Is Perfect

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Iteration Beats Polish

Polish feels like productivity, Iteration is productivity

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Soft Launches Are Real Launches

A soft launch it’s a deliberate strategy

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher