From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	6 hours 45 minutes
Members	4

Basic Business Marketing markkët

Storytelling prompts to get started

A strong brand starts with a great story

storytelling branding

Why Your Online Presence Matters

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Intro

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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

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Module 1: Brand Foundations

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Finding your voice

How to create simple, engaging explanations

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Brand Foundations: Clarity Before Design

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Module 2: Website Basics

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Website as a Home Base

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A flexible format to create a hub for your brand

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Module 3: Engagement, Trust & First Conversions

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How People Actually Engage Online

Trust is built through consistency, not persuasion

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Module 4: Customer Relationships and Operations

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Why Communities Matter

Marketplaces help people buy. Communities help people trust

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Introduction, Relationships Are a Design Choice

Customer relationships don’t just “happen", they are designed, intentionally or not

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Module 5: Payments, Trust & Operations

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Trust Signals, Legitimacy, and Operational Clarity

Trust isn’t built with design alone. It’s built with clarity

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Getting Paid: Payments, Trust, and What Happens Next

Getting paid is not just a technical step, it’s a trust moment

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher