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In previous modules, you defined your Value Proposition, Customer Segments, and Channels. Now it’s time to consider how your business generates revenue. Revenue Streams represent the ways your company earns money from each customer segment


Questions to Answer:

  • How does each customer segment pay for your product or service?

  • What pricing models make sense (one-time, subscription, usage-based, etc.)?

  • Are there multiple revenue streams per segment? Which are most important?

  • How can you test revenue assumptions early?


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