In Module 1, you explored your Value Proposition, the problem you solve and the value you deliver. In this module, we focus on who experiences that problem and how to organize them into meaningful customer segments
Why it matters:
Different groups of customers may have different needs, behaviors, or willingness to pay.
Understanding segments helps you prioritize early adopters and tailor your messaging.
Questions to Answer
Who are the groups of customers that experience this problem?
What characteristics define each segment (age, location, profession, interests, habits)?
Which segment feels the problem most acutely?
How does each segment prefer to be reached or communicated with?