From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	4 hours 55 minutes
Members	2

Basic Business Marketing markkët

Why Your Online Presence Matters

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Storytelling prompts to get started

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A strong brand starts with a great story

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Intro

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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

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Module 1: Brand Foundations

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Finding your voice

How to create simple, engaging explanations

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Practical Tools: Logos, Images & Color

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Start exploring visual and storytelling elements, lightly and intentionally

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Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

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Module 2: Website Basics

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Using Markkët CMS To Publish a Website

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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

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Practical Guide: Pages, Content & Structure

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Practical checklist for structuring your website

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Storytelling & Exercises: Drafting Your Website Content

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Use this article to sketch the basic building blocks of your website

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Module 3: Engagement, Trust & First Conversions

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Using Markkët CMS to Enable Engagement

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Patterns that apply to any CMS or platform.

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Reflection: Making it Sustainable?

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Long term goals and sustainability over frantic growth

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Practical Guide: Engagement Tools That Don’t Feel Salesy

Engagement doesn't mean pressure

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Module 4: Customer Relationships and Operations

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Exercise: Where Does Your Product Belong Right Now?

Where can you start today

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Why Communities Matter

Marketplaces help people buy. Communities help people trust

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Introduction, Relationships Are a Design Choice

Customer relationships don’t just “happen", they are designed, intentionally or not

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher