From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	6 hours 45 minutes
Members	4

Basic Business Marketing markkët

Why Your Online Presence Matters

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Storytelling prompts to get started

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A strong brand starts with a great story

storytelling branding

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Intro

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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

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Module 1: Brand Foundations

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Practical Tools: Logos, Images & Color

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Start exploring visual and storytelling elements, lightly and intentionally

tools design

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Brand Foundations: Clarity Before Design

intro branding

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Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

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Module 2: Website Basics

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Using Markkët CMS To Publish a Website

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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

tools web

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Practical Guide: Pages, Content & Structure

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Practical checklist for structuring your website

resources web

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Storytelling & Exercises: Drafting Your Website Content

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Use this article to sketch the basic building blocks of your website

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Module 3: Engagement, Trust & First Conversions

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Using Markkët CMS to Enable Engagement

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Patterns that apply to any CMS or platform.

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Reflection: Making it Sustainable?

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Long term goals and sustainability over frantic growth

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Storytelling Exercise: Designing the First Meaningful Action

decide what you’re really inviting people to do when they land on your site

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Module 4: Customer Relationships and Operations

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Reflection: Design for the Business You’re Becoming

You don’t need to jump to enterprise systems, but you should design with intention

storytelling revenue

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Introduction, Relationships Are a Design Choice

Customer relationships don’t just “happen", they are designed, intentionally or not

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Why Communities Matter

Marketplaces help people buy. Communities help people trust

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Module 5: Payments, Trust & Operations

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Getting Paid: Payments, Trust, and What Happens Next

Getting paid is not just a technical step, it’s a trust moment

intro

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Practical Checklist: Receiving Payments

Open your site, store, or checkout flow and walk through this checklist honestly

revenue checklist

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Trust Signals, Legitimacy, and Operational Clarity

Trust isn’t built with design alone. It’s built with clarity

intro

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Module 6: Launch Before Is Perfect

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Soft Launches Are Real Launches

A soft launch it’s a deliberate strategy

storytelling revenue web

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Iteration Beats Polish

Polish feels like productivity, Iteration is productivity

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Reflection: What’s the Smallest Launch Can Do?

What’s left isn’t knowledge

It’s movement

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Module 7: Conclusions

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Reflection: Closing Thoughts & Next Steps

This final section is here to help you orient yourself, not to tell you what to do, but to help you decide what makes sense for you right now

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher