From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	6 hours 45 minutes
Members	4

Basic Business Marketing markkët

Why Your Online Presence Matters

View all

Storytelling prompts to get started

Preview

A strong brand starts with a great story

storytelling branding

00:20

1 0

Intro

Preview

This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

intro

00:05

0 0

Module 1: Brand Foundations

View all

Finding your voice

How to create simple, engaging explanations

intro storytelling

00:10

0 0

Practical Tools: Logos, Images & Color

Preview

Start exploring visual and storytelling elements, lightly and intentionally

tools design

01:00

0 0

Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

storytelling branding

00:20

0 0

Module 2: Website Basics

View all

Website as a Home Base

Preview

A flexible format to create a hub for your brand

intro web

00:05

0 0

Practical Guide: Pages, Content & Structure

Preview

Practical checklist for structuring your website

resources web

00:20

0 0

Using Markkët CMS To Publish a Website

Preview

A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

tools web

00:30

0 0

Module 3: Engagement, Trust & First Conversions

View all

Storytelling Exercise: Designing the First Meaningful Action

decide what you’re really inviting people to do when they land on your site

storytelling

00:30

0 0

How People Actually Engage Online

Trust is built through consistency, not persuasion

intro

00:05

0 0

Practical Guide: Engagement Tools That Don’t Feel Salesy

Engagement doesn't mean pressure

customers revenue

00:00

0 0

Module 4: Customer Relationships and Operations

View all

Exercise: Where Does Your Product Belong Right Now?

Where can you start today

storytelling

00:10

0 0

Reflection: Design for the Business You’re Becoming

You don’t need to jump to enterprise systems, but you should design with intention

storytelling revenue

00:10

0 0

Designed Operations: From Scrappy to Scalable

Operations are also a design choice

web operations

00:10

0 0

Module 5: Payments, Trust & Operations

View all

Trust Signals, Legitimacy, and Operational Clarity

Trust isn’t built with design alone. It’s built with clarity

intro

00:10

0 0

Reflection: What Level of Structure Does Your Business Need?

Align your operations with your goals

reflection

00:10

0 0

Practical Checklist: Receiving Payments

Open your site, store, or checkout flow and walk through this checklist honestly

revenue checklist

00:10

0 0

Module 6: Launch Before Is Perfect

View all

Feedback Loops That Don’t Break You

Design healthy feedback loops, and listen selectively

resources

00:10

0 0

Reflection: What’s the Smallest Launch Can Do?

What’s left isn’t knowledge

It’s movement

00:20

0 0

Soft Launches Are Real Launches

A soft launch it’s a deliberate strategy

storytelling revenue web

00:10

0 0

Module 7: Conclusions

View all

Reflection: Closing Thoughts & Next Steps

This final section is here to help you orient yourself, not to tell you what to do, but to help you decide what makes sense for you right now

resources reflection

00:10

0 0

A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher