From Idea to Online Store

Building Your Digital Presence

A practical guide to launching your brand, website, and e-commerce presence

Use as practical reference or guided path

Responsible	David Silva [xCTO]
Last Update	12/27/2025
Completion Time	4 hours 55 minutes
Members	2

Basic Business Marketing markkët

Why Your Online Presence Matters

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Storytelling prompts to get started

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A strong brand starts with a great story

storytelling branding

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Intro

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This course focuses on helping you create something useful and real based in our lived experience in creative direction, brand management, ecommerce and startups

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Module 1: Brand Foundations

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Finding your voice

How to create simple, engaging explanations

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Storytelling & Reflection: Defining Your Brand

A brand is a promise. a good brand is a promise kept

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Practical Tools: Logos, Images & Color

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Start exploring visual and storytelling elements, lightly and intentionally

tools design

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Module 2: Website Basics

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Website as a Home Base

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A flexible format to create a hub for your brand

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Using Markkët CMS To Publish a Website

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A Content Management System (CMS) is simply a way to organize information so it can be displayed on a website

tools web

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Practical Guide: Pages, Content & Structure

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Practical checklist for structuring your website

resources web

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Module 3: Engagement, Trust & First Conversions

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Storytelling Exercise: Designing the First Meaningful Action

decide what you’re really inviting people to do when they land on your site

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How People Actually Engage Online

Trust is built through consistency, not persuasion

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Practical Guide: Engagement Tools That Don’t Feel Salesy

Engagement doesn't mean pressure

customers revenue

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Module 4: Customer Relationships and Operations

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Exercise: Where Does Your Product Belong Right Now?

Where can you start today

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Introduction, Relationships Are a Design Choice

Customer relationships don’t just “happen", they are designed, intentionally or not

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Why Communities Matter

Marketplaces help people buy. Communities help people trust

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A practical, self-paced guide to creating an online presence with e-commerce tools

This course is designed for creators, founders, nonprofits, and small teams building an online presence

Each module is designed to stand on its own, so you can jump to what’s relevant now and return later as your project evolves, or you need a refresher